In one of my classes, we were talking about market segments. There's a
website that allows you to enter your zip code, to "get your neighborhood's top five segments, along with some descriptive detail about each segment's lifestyle traits."
Naturally, I wanted to see what it would say about my hometown, and some of the surrounding area. And, well, shucks! Apparently I live in Hicktown, USA. Its most prominent segment was "Shotguns & Pickups." In contrast to everything said about this portion of society, I feel compelled to say that rednecks they may be, but they aren't all bad. They're, for the most part, good, honest people who you don't feel bad about having as your neighbors. They're the ones who will bake you a pie, and welcome you to the neighborhood. They're also the ones who have a truck, and don't mind coming to pull you out when you're stuck in your driveway full of snow.
Sure, they might be a bit rough around the edges, but who are we to judge?
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